Alma is a casually chic eatery within The Standard, Hollywood that serves locally sourced American cuisine & wines.
The menus bring a playful touch to the restaurant while also nodding to its mid-century design.
Cloud Climbing Studio is a small studio focusing on creative event planning and production. Ranging from weddings, live music, and pop up events, CC Studio specializes in taking a unique approach to each event to ensure an authentic and different experience.
Minimal in aesthetic, the branding conveys a lightness and ease, like floating on a cloud. The small novelties of the custom type created for the wordmark reflects the motif of the logo, with subtle hints to the letter 'C' throughout.
A workshop of plays featuring diverse new works by the School of Dramatic Arts’ second-year MFA Dramatic Writing students.
The goal of the rebrand was to attract a a wider audience to attend. The posters were showcased throughout the University of Southern California Campus.
Over the summer, The Standard DTLA underwent heavy construction as they welcomed the new LA metro line. Instead of construction fences, they wanted to have two large scale banners to direct traffic into the hotel.
The two banners, which stretched to 90 x 1200 feet, showcased a day in the life of a guest at the hotel using minimalist icons and LA culture as the recurrent theme. The banners were displayed at the busy Financial district of 5th and Flower for 3 months.
CEAS Collective is a cannabis collective that started in Seattle and has grown into multiple collectives across the country.
The founder had only one request- to incorporate a peace sign as a testament to it's founding principles - compassion, energy, altruism, and society.
The goal was also to create something fresh and unique. At the time, most dispensaries were only focusing on their product and not the branding.
Full page illustration for The Standard Hotel's Quarterly Magazine, Standard Culture
Created a series of merchandise graphics for Young The Giant's Home of The Strange Tour
Opening title card for Beck's music video 'WOW'
I was invited to take part in the 'Mobilize!' Auction put on by The Standard, Hollywood to raise money for the ACLU.
The evening, centered around the protest-signs-turned-art-works-for-auction by Los Angeles artists, raised nearly $3,000.
My piece, titled 'I Don't Know How to Feel Anymore,' came out of deep frustration with our new president elect and his irresponsible behaviors toward women, immigrants, and minorities. I chose to do construction paper collage to reflect how the leadership of our country seemed to be in the hands of a child, not a proper candidate for presidency.
Everyone loves a good pocket guide, especially in Los Angeles where visitors can easily get lost.
These pocket guides were created as a part of a curated DVD list of cult film classics that were available to guests staying at The Standard, Downtown.
The map features different filming locations from the films as well as their synopsis and highlights to check out.